There are 15 chapters in this book:
2. Ready, set, sell!
3. Profit with a niche
4. Get more great inventory
5. Expand your business
6. Prevent problem customers
7. Avoid scams and fraud
8. Pack it up, move it out
9. Squeeze more profits
10. Stay on eBay's good side
11. Stay on Uncle Sam's good side
12. Make friends, sell more
13. Get your own place
14. Get more free advertising
15. Pay for advertising
I've skimmed a number of books on eBay retailing over the past couple of years. Unfortunately I haven't read too many I liked. Most of them seem to be hyping eBay as some great place to make a fortune. The instant book being reviewed is different. The author tells us early on that $40,000 a year on your own is a reasonable figure to expect selling on eBay.
Although I'm not a big fan of online retailing, I think many people can benefit from getting involved with it. EBay makes it easy for someone not self-employed to dabble in retail sales while holding down a full time job. And if that person finds a niche that can be made profitable, then that person very well may become self-employed at some point in the future and quit their day job.
Ebay also is a wonderful tool for existing bricks and mortar retail shops to use when slow moving inventory needs to be moved quickly or fazed out. And then eBay can also be used to support a service business known in some circles as an eBay Trading Assistant Shop where products are sold on consignment.
This book is not just about eBay retailing. It is also about self-promotion and promoting one's business and products online. And chapters 12, 14 and 15 regarding online marketing and how to do it to help your eBay sales is probably what makes this book especially unique as far as eBay books go. The other two books about eBay that I have reviewed on Amazon are 1000 Best eBay Powerseller Secrets (ISBN: 1402208057), and The eBay Entrepreneur (ISBN: 141958328X). Each book covers the topic a little differently and comes from a different perspective. If you are seriously interested in becoming an eBay retailer, then I HIGHLY recommend you get copies of all three books and devour them.
eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days [Kindle Edition] - 454 kb